Marketing Your Business With Facebook PPC Ads
Chances are if you are a marketer, you have definitely heard of PPC (Pay Per Click). One of the most popular PPC companies is through Google Adwords. There is a new sheriff in town and it is called Facebook PPC.
Similar to Google Adwords, Facebook PPC allows you to bid on certain keywords, pay a certain amount per click and get your ads in front of targeted people (for example you could bid on the keyword skiing in italy, but only target people who are fans of a travelling group etc.). Facebook, along with MySpace, Twitter and others is a social networking/media site. Many marketers use these sites strategically to build their business, generally through the use of relationship building and then subtly getting them involved in your business opportunity.
Facebook is a great site to get your advertising up in front of very targeted prospects. You can market to almost any market such as narrowing down to age, gender, marital status, hobbies and interests. With Facebook PPC, however, there are certain rules and guidelines you must follow for your ads to be approved. For instance, Facebook is not too keen on home business ads or network marketing. They frown on ads that represent making money from home or any type of income earning statements. It is best to keep your ads in the market of lead generation, network marketing resources or anything that adds value.
The cost per click with Facebook PPC is much less than that of Google Adwords. Typically, you can get a bid as low as $.30 and right now, the highest bids are not reaching too much past $.50 or so. With Google, you can expect to pay anywhere from $1.00 or more per click. There is not a lot of competition in Facebook PPC right now, so now is the time to take advantage of this great marketing method for your business. By following the guidelines and writing ads that will attract visitors, you can really drive a large amount of targeted traffic to your business.
Comments are closed!