When being top isn’t the best place to be
Search engine optimisation has become a huge deal among website developers, writers and even marketing executives. Everyone is looking for that elusive number one spot for their product or site – or at the very least a top three position. By the time you’ve fallen down to fifth or sixth you can pretty much forget about getting any hits at all. So, all publicity is good publicity and the best place to be is number one, right? Well, most of the time!
The problem comes when you hit the coveted number one spot for all the wrong reasons, such as the famous (and now corrected) search for “miserable failure” that returned a biography of George W. Bush! In a similar vein the Presidential candidate Rick Santorum has been the victim of one of the most successful ’Google bombs' of all time; a Google bomb being the popular online name for these kind of attacks, which have targeted a wide variety of personalities and companies since search engines have existed.
Santorum is homophobic and gay activists decided to link his name to a sexual act popular among the homosexual community (I won’t go into more details in case Rick sets his family solicitors onto me too). Suffice it to say that it is this “Santorum” that is number one in Google searches, rather than the official Rick page or the page devoted to his Presidential campaign. It’s a testament to the power of the little people, working together to counter someone they don’t agree with, to defeat not only the safeguards employed by search engines like Google, but also the massive PR machines that these unpopular politicians, organisations and companies have at their disposal. It may cause havoc among our own industry and make it much harder to sell SEO as a concept, but I say long live the Google bomb!
Similar Posts:
Laser Restoration Treatment – Is It Right For You : There are…
Why Contributing To a Charity Should Result In Tax Benefits : Donations…
I Wondered, Lonely As A Cloud. : crude light of the…
Seeking Help From Financial Advisers : …
Comments are closed!